I analyze.
I think.
Then I design.

Hi ūüĎč! I'm David Lipman, UX product designer, currently working at B12 and independently with select clients. Leveraging no-code solutions and a background in operations. Send me a line or check out my work on Dribbble and Behance.

E-COMMERCE

Subscriptions

A complete re-concepting of the subscription model and flow to increase retention and loyalty.

01

STRATEGY

02

UX

03

UI

E-COMMERCE

Customer Portal

A system of customer products for an eCommerce brand.

01

CONCEPTING

02

UX

03

UI

1MD HEALTH GUIDES

Resource Platform

A comprehensive UX approach to a content heavy resource center.

01

UX

02

INFORMATION ARCHITECTURE

03

UI

DIRECT COMBATIVES

Video Learning Platform

Self-defense training membership course platform.

01

CONTENT STRATEGY

02

UX

03

UI

Beliefs

01

Holistic approach

It's about the user, but it's also about the product and business. Taking all factors into account, I strive to use my work to bring good into the world.

02

Clean design

Every element is added only for a specific purpose, when needed. This simplicity-first approach not only applies to design, but the entire project cycle.

03

The beauty

I believe that while design is about function and solving problems, it should also be beautiful. Design can and should serve as a point that makes your organization stand out.

04

Process

I apply my experience in operations to digital projects, approaching every project with the entire life cycle in mind.

Approach

The Process

Research

Business strategy
Business and product goals and roadmap
User research and personas
Competitive analysis

Planning

User Stories, Journeys
User Flows
Content inventory
Information architecture

Design

Wireframing
Interaction design
Visual language
Prototyping
Design Systems

Growth

Growth metrics
Iterative design
Analytics

Tool Kit

Pen and Paper, Post-its, Whiteboards, Coda

Design

Sketch, Figma, InVision, Zeplin, Miro

Development

Webflow, HTML, CSS, WordPress

Want to chat?

I think this is where I'm supposed to say how much I love coffee. But, actually, I'm more of a smoothie guy. When not working, you can find me looking for new places to bike, trying to play the piano, or browsing through used book stores.

david@davidlipman.me